Make.com vs Zapier: Which is Better for Small Business Automation
TL;DR Make.com wins for small businesses needing complex, multi-step workflows with visual debugging and better pricing at scale. Zapier is better if you need the fastest setup, the largest app ecosystem (7,000+ vs 2,000+), and don’t mind paying more per task. Pricing Reality (check current pricing as tiers change frequently): Make.com offers 10,000 operations/month on their Core plan, while Zapier’s paid plans start higher per-task. Zapier’s free tier includes 100 tasks/month; Make.com’s free tier includes 1,000 operations/month. For a small business running thousands of monthly automations (syncing Stripe payments to Google Sheets, sending Slack notifications, updating HubSpot contacts), Make.com typically costs significantly less than Zapier at comparable volumes. ...
